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Ad Targeting Policy

Effective Date: August 11, 2014

This Ad Targeting Policy supplements the Privacy Policy by describing how we use and share data for online targeted marketing purposes.

ConsumerInfo.com, Inc., which operates websites such as FreeCreditReport.com, ProtectMyId.com, and other websites we may add from time to time, may share information about you and other customers collectively, but not specifically identifiable to you with our parent company, our affiliated companies, and with third parties. This information includes:

  • Demographic information (gender, estimated age, and general geographic location, and your estimated purchase ability);
  • Summarized census information and other publicly available information (estimated education level, homeownership status, and estimated occupation type); and
  • Your inferred and expressed interests, including transactional information and product interests we derive from your visits to some of the sites listed above.

This information that we share includes information that we have collected, together with data from Experian Marketing Services, one of the members of the Experian family of companies.

The recipients of this information use it to develop and deliver targeted advertising on our family of websites and on the websites of third parties. The information is used only for marketing purposes. It is not used to make targeted offers that are priced differently based on estimated purchase ability.

The targeted advertising resulting from this information sharing is related to common product and service categories, such as travel and leisure, automotive, retail, financial services, electronics, pharmaceutical and consumer products, publication subscriptions and similar categories that you see advertised routinely. These advertisements are not based on data relating to adult content, individual or aggregate health information or records, precise geographic location, information derived from your individual credit report, or information relating to your financial accounts.

We use cookies to facilitate the sharing of this information while you are online. Information in these cookies is updated from time to time to ensure that it is up to date and relevant. In order to appropriately safeguard the information in them, as described above, these cookies are encrypted. At this time we do not respond to “do not track” browser signals.

If you prefer that we do not share this information, and would not like to receive targeted advertising as described above, please see our Opt Out page. Note that if you opt out, you will still receive advertising. Also, if you opt out and later delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt out choice.

Experian Marketing Services is a trusted steward of the data it collects, maintains and utilizes. Through industry leading technologies, processes and personnel, we strive to ensure the secure, appropriate and responsible use of all data entrusted to us.

Our Global Information Values (Balance, Accuracy, Security, Integrity, Communication) guide and inform our policies and reinforce the belief that how we use data must benefit both businesses and individuals, while simultaneously meeting consumers' privacy expectations.


Consumers can opt out of Audience IQ by clicking the opt-out link below. If you choose to opt out of Audience IQ services, Audience IQ will set an opt-out flag based on your profile, which is designed to prevent Audience IQ from collecting data or using data for online display advertising. Audience IQ´s opt-out flag is effective for the specific browser associated with the computer requesting the opt out reference. Please note, however, that if you or another user deletes the Audience IQ cookie, you will have to reset your opt out flag again. If you do not, we will not know that you have opted out, and we will set a new Audience IQ cookie which will be matched with non-personal information we have previously collected about you.

Opt Out of Audience IQ Cookies 

After you click the opt-out link, you should see a green check mark. The green check mark indicates that you have successfully opted out from this network. If you see a red X, then please click here for details.